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MyEnergySolution Case Study

Symantec™ Safe Site helps information portal boost registrations by 137%

Quote

We actually did an A/B split test on our landing page and our registration rate jumped by 137% thanks to the Symantec seal. As a direct result of more registrations, we also saw a 75% increase in our revenue. For the incremental cost of adding the seal to our site, we’ve gotten a great return on our investment.”

Eren Atesmen
Co-Founder and President, Clean Energy Experts/ MyEnergySolution.com

Seal placement on My Energy Solution website

Clean Energy Experts considered several solutions to build trust in MyEnergySolution.com--including eTrust and TRUSTe--but opted for Symantec Safe Site based on the strength of the Symantec brand. "In our opinion, Symantec is the brand for trust online," says Atesmen. "We wanted to go with Symantec all along, so when we saw that Symantec Safe Site was affordable and fit our budget, it just seemed like a no brainer. Selecting Symantec was an easy choice."

Industry

  • Clean energy, solar power, energy audits

Challenge

  • Build trust with site visitors to increase registrations
  • Establish legitimacy of new company and Web site
  • Demonstrate commitment to online safety

Solution

  • Symantec Safe Site

Results

  • Boosted site registrations by 137%
  • Improved revenue by 75% as a direct result of registering more qualified visitors
Need More Info?
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