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For businesses with a high profile brand, using Extended Validation (EV) SSL Certificates has proven to be an effective defence against phishing scams. An EV SSL Certificate is designed to give customers the confidence that they are interacting with the intended Web site and that their information is secure.
More people have access to the Internet in more ways and they spend more time online than ever before. However, reluctance to transact online remains. Phishing scams and online fraud have created doubt and concern among online shoppers.
- 83% of consumers want more assurance that their information is secure
- 86% of online shoppers feel more confident about entering personal information on sites using security indicators
- Fear of identity theft resulted in online retailers missing out on $21 billion in sales in 2008
- (Sources: Synovate/GMI Research, September 2008; Javelin Strategy and Research, March 2009)
To regain their trust, site owners need an easy, reliable way to show customers that their transactions are secure and they are who they say they are. Security vendors and Internet browsers have combined forces to establish the Extended Validation standard for SSL Certificates.
Today, when shoppers visit a Web site secured with an EV SSL Certificate, mainstream browsers, such as Microsoft IE7 and above, will show the presence of an EV SSL Certificate distinctively and display the name of the organisation listed in the certificate as well as the certificate's security vendor. The browser and the security vendor control the display, making it difficult for phishers and counterfeiters to hijack your brand and your customers.
Research shows that over half of Internet users today avoid buying online because they are afraid their financial information might be stolen, and 49% of those who express concern about their information security do not make online purchases at all. 86% of online shoppers report that they would feel more confident about entering personal information on sites using security indicators, such as a trust mark like the VeriSign Secured® Seal (VeriSign Secured Seal Research Review (PDF)). Because visitors using high-security browsers will see the name of your Extended Validation SSL provider in the security status bar, it is more important than ever to choose VeriSign, the Web's most trusted security provider.
VeriSign has issued EV SSL Certificates to more than 14,000 businesses worldwide, more EV SSL Certificates than any other Certificate Authority. With VeriSign EV, customers stand to benefit from the most recognised trust brand over the Internet. Buy VeriSign® Secure Site Pro with EV or VeriSign® Secure Site with EV SSL Certificates.
